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CIP Code: 52.1101  (International Business/Trade/Commerce)
Course Title: International Marketing Management
Course Level: Intermediate
Course Description: Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing, and distribution factors. Development of an international marketing plan.
End-of-Course Outcomes: Conduct market development in the context of the firm's global environment; discuss the process of international marketing from a strategic and operational viewpoint; and prepare an international marketing plan for a product or service.
Lab Recommended

WECM Course(s)  
SCH Rubric Range: 48
IBUS 1354
CEU Rubric:
Year: 2012

WECM Appendix

CIP Rubric Number Course Name Semester
Credit Hrs
Min
Cont Hrs
Max
Cont Hrs
52.1101 IBUS 1354 International Marketing Management 3 48 48